Zócalo - Director – Consumer Practice

Zócalo Group is a full-service Word of Mouth Marketing agency, helping clients become the most talked about and recommended brands in their category. Built on the game-changing insight that the recommendation - from a friend, family member, colleague or expert – is the single most powerful determinant of the purchase decision, Zócalo Group helps brands go beyond short-term “buzz” to capitalize upon the opportunity and ROI potential of interacting directly with consumers and industry experts. Rather than employing one-off tactics, Zócalo Group’s holistic, transparent, sustainable and measurable approach enables clients to engage consumers and influencers across all social media, traditional media, and offline channels, putting the power of the recommendation to work, to drive conversations, brand recommendations, and ultimately, sales.

Based in Chicago, Zócalo Group was named the Holmes Report’s 2009 “New Media Agency of the Year” for its work in social media, and was also honored for the 2009 Best Social Media Program by the Business Marketing Association. The agency has also received significant recognition for its new Digital Footprint Index by the Society of New Communications Research and The Holmes Report’s SABRE Awards for “Social Media Measurement” and “Evaluation."

Some of our clients include Subway, Cricket Wireless, Nissan North America, DuPont and Frito Lay. We are a part of Omnicom Group, Inc. (NYSE: OMC) and Ketchum, a global public relations agency.

Our team is made up of entrepreneurs, pioneers in Word of Mouth and Social Media, public relations and marketing professionals looking for a change and people that thrive on a fast pace and amazing growth!
Based on our award-winning work and fact that Word of Mouth is the fast growing segment in Marketing, Zocalo is growing and continuing to add great talent to our team. We are currently seeking a Director to join our Consumer Practice.

Key Responsibilities

• Serve as lead contact for clients, provide guidance to ensure programs align with business strategy, and manage program execution and implementation


• Provide counsel and guidance to clients with regard to emerging business and communication issues related to word of mouth


• Develop marketing and communication programs to drive word of mouth activities


• Demonstrate an in-depth knowledge of clients’ business, anticipating and addressing opportunities and issues


• Manage teams and keep them motivated to work in the best interest of clients while continuing to develop their skills and creativity


• Manage project financials

Minimum Qualifications

• Consumer PR background ideal, food experience a big plus!


• Bachelor’s degree in Communications, Public Relations, Business/Marketing, or a related field. Master’s degree in a business or communications field desirable.


• Minimum ten years PR experience; minimum of five years agency and two years supervisory experience


• Exceptional analytical skills


• Experience developing creative marketing programs to achieve business objectives


• Ability to manage multi-faceted projects with multiple partners


• Demonstrated track record of building strong client relationships, account teams, and delivering programs that meet or exceed anticipated results

Zócalo Group is an equal opportunity employer—EOE/AA/M/F/V/D

The Zócalo Group does not accept resumes from independent recruiters or persons other than the applicant via zocalogroup.com. The Zócalo Group therefore does not recognize any claim for recruiting, referral or any other fees arising out of applicants engaged or hired by Zócalo or its subsidiaries with respect to resumes received via zocalogroup.com in violation of this policy. By submitting a resume to The Zócalo Group via zocalogroup.com, you acknowledge that you are aware of The Zócalo Group's policy and unconditionally waive any and all recruiting, referral or any other fees based on such submission.